The Erdmann Institute for Enrollment Leadership 2026

 Leading People, Leading Growth: Enrollment Management Today

June 7 - 10, 2026

About

Enrollment Management is a comprehensive, mission-critical function that extends far beyond admissions. It includes recruitment and retention strategy, internal and external marketing across digital and print platforms, brand positioning, travel and outreach, and the effective management of tuition assistance and financial aid. In many schools, it also intersects with institutional strategy and governance. 

Just as important—but often overlooked—is the leadership component of this work. Successful enrollment leaders work to recruit, supervise, and develop a high-performing team, establish clear roles and expectations, and ensure consistent execution across enrollment, communications, events, and parent engagement. Building a culture of collaboration, responsiveness, and accountability is essential to delivering an exceptional, personalized experience for every prospective family—and achieving enrollment success depends not only on strategy, but on people working in sync to execute it well.

Topics include the distinction between leadership and management; leading effectively up and down the organization; the importance of EQ in leading people; strategies for navigating difficult conversations; earning and using a seat at the Board table; building a productive partnership with the Head of School; developing and mentoring staff; and sustaining healthy work-life balance—all grounded in the importance of setting clear expectations through leadership beliefs and values. We will also discuss how to lead admissions, retention, and financial aid committees effectively—using data, market insight, and sound judgment to shape enrollment and financial support strategies that align with the school’s priorities.

Through presentations, case studies, and roundtable discussions, participants will gain practical insights into how strong leadership can enhance enrollment strategies and ensure long-term sustainability that drives and partners with an institutional advancement model for independent schools.

June 7- 10, 2026

Migis Lodge

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